Spring has truly arrived in New England. Just this week, most of the trees burst out with buds, leaves, and best of all, flowers. In my walks on Boston’s Public Garden, I get to smell the flowering dogwoods (at least I think that’s the name of that tree!) and the scent is amazing. We’ve had a tough winter here, so we are all looking so forward to having nice weather.

In this area, it’s also the time when colleges unleash another batch of graduates from their studies. Most of these students have never had to look for a job, and they do the one thing that is easiest to do and that worked for their parents: send our a lot of resumes. It’s also the time when these same people fret that no one is getting back to them and giving them a job.

Looking for a job is a marketing campaign and you are the product. You need to identify who are the people who might hire you and let them know of your qualifications and give them enough context of your background to feel like you’re not hell on wheels to work with. Sending resumes is one way to do it, but not the only way (and not even the best way).  If a company was trying to introduce a product and the only thing they dis was to send out mailings to every person possible, they probably wouldn’t get a great response. It’s not surprising that job searchers don’t get different results with the same tactics.

So, what do you do then?  Well, what are some other ways to let people know that you’re great?  First you need to know which people need to know. This might sound obvious, but it’s the biggest mistake I find job seekers making. When I ask them where the want a job, the commonest answer is “anywhere”. just like bulk mail, if you are spreading yourself too thin, you’re not likely to find your target.

Note:  My next post will be about identifying your targets, so subscribe to the blog to find out when I post that.

So, do you know who needs to know how great you are?