As I stated in my last post, most people don’t think about telling the stories of their lives in a compelling way that shows how what you’ve done makes a difference in the world. In this post, I’d like to give some help in how you can make your stories of your background more engaging to your target audience (You do have a target audience, right? It should be the hiring manager.)
Knowing my audience (namely you), I like to tell my stories in ways that you can relate to. As most people have had the experience of going to a movie, that’s the metaphor that I’m going to use. The job of the screenwriter is to write the story in a way that brings you in and keeps you engaged. That’s done in two ways:
First, when the movie starts, you (the viewer) are trying to figure out who the characters are, how they are related, where they are, what time period they are living in, etc. A good screenwriter supplies the CONTEXT in this first scene. It allows the viewer to relate the experiences of the characters to the viewer’s life.
- You need to supply context of your background to the reader of your resume or the person you meet at a networking event (and especially in an interview). If you did something in a different city or in an obscure organization, you will need to supply the context so that the hiring manager will understand how what you did there relates to their needs. Easy ways to do that are with names they understand (such as “I worked in the Obama administration”. If you worked with Joe Bagadonuts and they don’t know Joe, it doesn’t help) and numbers (How many of those press releases did you write? How many people attended that event you organized?)
Second, imagine you’ve finished the movie and are walking home, and you can see the movie playing in your mind. You meet up with a friend and you tell the story again. If the screenplay was written well, you can do this.
- You need your story to be VISUAL and REPEATABLE. Most people make their stories so boring and vague that people can’t see it. Imagine I were following you around with a video camera while you were doing your work. Would I see you “assisting the manager?”. That can mean just about anything. If you instead said that you “Compiled a report on the top 100 companies in the social media marketing field for inclusion in annual report”, that might get me to see a bit more of what you were doing.
When you start your job search, you are in charge of how you develop your character in the mind of the target audience. If you tell the story poorly, the audience will make up their own minds about who you are, and that might not be what you want them to think.
So, what story are you telling and are you the star of your own story?